the dirt label
The objective
The IDEA : To design and conceptualize a pop up store for the spring/ summer collection for The Dirt Label: the store must reflect the aesthetics and immerse one into the life of the Dirt Label.
Who/ is Dirt Label ?: Our t-shirts scream Independence.. Bold.. Daring.. Aggressive..
Our innovative designs appeal to those who strive to be different. Individuals who wear Dirt Label insignia embody a vision of life with no boundaries. The ability to manipulate life how you see fit. Established in 2006 by native Detroiter Chris Morris, Dirt Label showcases your certainty of character, that confidence that sets you apart. Success will be defined by our ability to carve paths that differentiate us from our competitors. To be Daring is to be Intelligent… To be Different is to be unique… To be Cocky is to be Confident, that’s Dirt Label.
location : detroit
Detroit — the heart of grit and innovation — is the perfect setting to design and launch the first-ever pop-up shipping container experience.
mood board
Inspired by the raw power of flight, this concept embraces metallic surfaces, exposed mechanics, and the unapologetic energy of jet engines. It’s about motion, adrenaline, and design that dares to take up space.
Theme: Aviation — Bold. Loud. Industrial.
color & material board
Colors and materials are carefully selected to echo the Spring/Summer ’17 line—soft, fresh, and refined, yet grounded in the bold spirit of aviation. The mood board blends the industrial edge of exposed aircraft interiors with the serenity of sunlit studios and natural materials. Brushed aluminum tones, pale ash woods, and lightweight fabrics evoke a sense of open sky and engineered elegance. This contrast of raw mechanics and soft minimalism creates a calm, elevated space that reflects both motion and modernity—refined, but never quiet.
