lincoln china
DEFINING DEALERSHIP EXPERIENCE
To re-envision the ride and drive experience for Lincoln China. The concept began by targeting the four senses of Lincoln & translating that experience into a environment that provides the user to be immersed into the world of Lincoln.
MOOD BOARD
Inspired by the traditional architure in China with a modern twist. Traditional Chinese architecture is characterized by bilateral symmetry, use of enclosed open spaces, feng shui (e.g. directional hierarchies), a horizontal emphasis. Unlike the traditional emphasis on colors, carvings, and intricacies, modern Chinese architecture focuses on a limited palette in styles and techniques.
THE 4 STAGES OF LINCOLN
Stage 1- Enter (greeted) an AYI takes care of your needs at this step. (brought into the tea room)
Stage 2- A host guides you thru the process.
Stage 3- Master info helps you chose the material and vehicle for you.
Stage 4- Now drive! test drive the vehicle that was made just for you!
3D FORM STUDY OF INTERIOR CONCEPT LAYOUT
FOCUS AREA ONE: TONALITY & TEXTURE
Inviting & warmth / texture & layered/ open & private / A space that uses material that reflects the essences of Lincoln & their users.
COLOR AND MATERIAL INSPIRATION
The space emphasis the use of texture, instead of colors within the space. The texture are used to create dimension and interested in the space, while not relying on colors to do so. Using white as the spaces main backdrop, while using pops of materials such as light wash woods, graphic metal sheets and naturally greenery, to warm up the space.
VISUALIZATION
HIGHLIGHTED AREAS REPRESENT WHERE THE FOCUS ON TEXTURE WILL BE.
FOCUS AREA TWO : LIGHTING
Lighting that highlights, showcases & enhances the way the story about Lincoln is told & presented.
VISUALIZATION
HIGHLIGHTED AREAS REPRESENT WHERE THE FOCUS ON TEXTURE WILL BE.
FOCUS AREA THREE : BRINGING LIFE INTO THE SPACE
Creating an environment that brings attention to the four senses. A space that brings Lincoln & its users stories to life.
VISUALIZATION
HIGHLIGHTED AREAS REPRESENT WHERE “BRINGING LIFE INTO THE SPACE” FOCUS WILL BE.
FOCUS AREA TWO : LIGHTING
Lighting that highlights, showcases & enhances the way the story about Lincoln is told & presented.
VISUALIZATION
HIGHLIGHTED AREAS REPRESENT WHERE THE FOCUS ON TEXTURE WILL BE.
PROGRESS OF THE DESIGN
As the concept started to progress the layout of the floor-plan began to evolve along. Same areas of focus, the only change is emphasis this areas of focus and creating a floor-plan that had this areas of focus all lined in the middle. To create a layout that is cleaner and more minimalistic.
ideation
Part one :
VISUALIZATION
Part Two :
