chrysler
halcyon
THE ART OF CRAFT
The concept: THE ART OF CRAFT- to design a space to evoke a sense of serenity and precision, using architectural touches that highlight clean lines, refined materials, and a harmonious backdrop. It blends craftsmanship with storytelling, where every element—whether a wall, material, or object—is placed with intention, telling a story about the Chrysler Halcyon’s design ethos. This allows visitors to experience the vehicle in a space that not only showcases its features but also invites them to engage with the artistic and conceptual narrative behind it. The design incorporates high-quality, tactile materials that reflect the car’s premium nature, paired with an immersive layout that guides visitors through different moments of discovery, mirroring the thoughtfulness behind the vehicle itself. Every corner of the space is carefully curated to reflect the fusion of art, craft, and modernity that defines the Chrysler Halcyon.
Inspiration: Balanced, movement, architectural
The concept for the display area is centered around creating a space that emphasizes the car’s design through simplicity and cleanliness. The design features a layered look with clean lines and a touch of architectural detail, particularly on the back wall. This approach creates a balanced environment that draws attention to the car without overwhelming it with visual clutter. The focus is on showcasing the concept car in a way that highlights its design elements in a refined and sophisticated manner.
Ideation : round one
design one
Design one for the Chrysler Halcyon emphasizes the architectural side by incorporating linear lines and precise, refined materials. These elements create a structured and harmonious backdrop that aligns with the vehicle’s sleek, modern aesthetic. However, the design still embraces an artful approach, ensuring that while the foundation is rooted in architectural discipline, the space also explores creativity through thoughtful design. This balance of structure and artistry allows the platform to feel both meticulously crafted and expressive, capturing the essence of ‘The Art of Craft’ while remaining visually compelling.
The art of space : linear, refined, harmonious
Envision a space that seamlessly merges linear architectural elements into a harmonious space.
color & material board
The color and material board for design one centers on muted tones to create a refined, harmonious backdrop. Halcyon blue is strategically used on the architectural back wall and the platform, serving as an anchor to highlight the vehicle’s design ethos. This use of blue draws attention to the Halcyon as the focal point. The floor features a brush black finish, adding depth and grounding the space, while the brand messaging area incorporates glossy white, offering a clean contrast. The careful placement of these colors emphasizes the Halcyon’s presence while maintaining a cohesive, sophisticated look.
Concept one overview
design two
Design two for the Chrysler Halcyon creates a harmonious structure with “The Art of Craft” at its core. The space treats the Halcyon as the central focus, positioning the car in the middle like a piece of art in a gallery. The layout encourages natural movement, allowing visitors to circle around the vehicle and experience it from every angle. The design embodies the essence of the word “Halcyon,” radiating peace, calm, and timelessness, while maintaining a clean, serene atmosphere that enhances the car’s presence.
Harmonious structure: balanced, calm, and timelessness
Envisioning a space that evokes a sense of serenity and precision.
Ideation : concept two round one
color & material board
The color and material board for design two emphasizes Halcyon blue in brushed metal, integrated into the architectural elements to create a cohesive and striking look. Black brushed metal is applied on the floor, grounding the entire space and adding a sense of weight and balance. A bold LED feature is incorporated into the design to enhance the modern feel, while the blue continues as an anchor throughout the space, including the platform on which the Halcyon itself stands, reinforcing the vehicle’s central role and design ethos.
Concept two overview
