wagoneer
Transforming Art
The “Transforming Art” concept for the Wagoneer project in Miami seamlessly blends automotive innovation with the city’s vibrant street art culture. At the heart of this concept is a modern stand, featuring a mural crafted by one of Miami’s renowned graffiti artists. The mural not only serves as a visually striking backdrop but also becomes a dynamic part of the experience. The artwork reflects Miami’s bold and energetic art scene, capturing the essence of the city’s creativity. Its vibrant colors and intricate designs enhance the presence of the Wagoneer S, making it a centerpiece within an artistic context. To elevate the experience further, the concept integrates technology through a QR code placed strategically within the mural. When scanned, the code brings the mural to life, interacting with the Wagoneer S in a unique and captivating way. This augmented reality experience allows users and passersby to see the art transform and engage with the vehicle in a modern, tech-savvy manner, deepening their connection to both the art and the Wagoneer brand. This innovative approach turns a simple display into an immersive experience, transforming static art into a living piece that interacts with the product and the audience. The “Transforming Art” concept not only highlights the Wagoneer S but also celebrates Miami’s rich cultural scene, offering a memorable and multi-sensory experience that resonates with the city’s modern vibe.
LOCATION: MIAMI
The Wagoneer project located in Miami, Florida, is perfectly situated within a city known for its vibrant culture, stunning architecture, and dynamic art scene. Miami’s unique blend of tropical beauty and cutting-edge creativity makes it an ideal backdrop for showcasing the Wagoneer. By integrating the Wagoneer into this creative environment, the project reflects Miami’s blend of innovation and tradition, positioning the vehicle as both a luxurious and artistic experience. The event emphasizes the seamless connection between the vehicle’s design and the city’s artistic energy, capturing the attention of Miami’s trend-setters and art enthusiasts alike.
INSPIRATION : BOLD, IMMERSIVE, JOY
The Wagoneer project draws significant inspiration from bold design elements, vibrant colors, and pop-up art installations, all of which are integral to creating an immersive and picturesque experience for users. This approach aligns with the dynamic energy of the Wagoneer, using design as a way to evoke emotion and engagement. The use of color is particularly important in this project. Drawing from Miami’s vibrant art scene, where bold hues and striking contrasts dominate, the backdrop for the Wagoneer is designed to be visually captivating. The palette reflects the energy and vibrancy of the city, incorporating pops of color that not only highlight the vehicle’s design but also create a stunning visual experience that attracts attention. The pop-up design concept is also a key influence. Inspired by the temporary, yet impactful nature of pop-up installations seen in urban environments, the backdrop is designed to be both functional and visually arresting. This creates a sense of spontaneity and excitement, much like an art piece that suddenly appears in a cityscape, inviting people to explore and interact with it.
IDEATION: EXPLORATION OF FORMS
The ideation explores features clean lines and bold architectural elements that frame the vehicle, making it the focal point while also providing a unique and immersive environment. This immersive design allows users to not only view the Wagoneer S but also to experience it as part of a larger artistic expression. The backdrop transforms the space into a picturesque setting where users can take photos, engage with the vehicle, and feel as though they are part of a carefully curated art installation. By integrating these design cues, the project ensures that the Wagoneer S is presented in a way that resonates with the aesthetic sensibilities of its audience, making the experience memorable and impactful.
final design
“Transforming Art” concept delves deeper into the interplay between architecture, graphic design, and the vibrant presence of the Wagoneer S. In this iteration, the project goes beyond just a mural backdrop, integrating architectural elements and carefully selected materials to create a cohesive and visually striking display. The architecture serves as a structural frame, enhancing the overall aesthetic while ensuring that the Wagoneer S remains the focal point. The materials chosen were carefully selected to harmonize with both the vehicle’s design and the urban art vibe of Miami. These materials act as a neutral yet dynamic canvas, allowing the Wagoneer S to shine against the rich backdrop of colors and patterns. In terms of color, the palette is meticulously curated to reflect Miami’s vibrant culture while also highlighting the sophistication of the Wagoneer S. The colors are bold yet balanced, ensuring that they draw attention without overwhelming the vehicle. The combination of architectural elements and graphic design creates a layered effect that adds depth and dimension to the display. Overall, the final design of “Transforming Art” successfully blends art, architecture, and automotive design into a unified experience. The result is an immersive environment where the Wagoneer S is not just displayed but celebrated as part of a larger artistic narrative. This thoughtful integration of colors, materials, and design elements ensures that the display stands out as a captivating and memorable experience for all who encounter it.
TRANFORMING ART
Creative direction & design by Callie Lin
Graphic design by Chelsea Thompson