LINCOLN DETROIT
the detroit experience
RE - DEFINING THE LEGACY
THE PROPOSAL:(The Re-Birth) To create an environment and digital media that emphasis the new arrive of the 2016 LINCOLN CONTINENTAL CONCEPT at the Detroit NAIAS.
Two main design focuses on this project were:
Spatial Design
It was important that the Spatial Design reflected the new rebrand. The concept when designing the space was to translate the Lincoln brand into a 3D space that brought out the true essence of Lincoln.
Layout
A heavy emphasis was placed on creating a Floor-plan that highlighted the new arrive of the Lincoln Continental Concept. The layout needed to present the vehicles in a clean, simplistic ,beautiful way.INTERACTIVE : Keeping true to Fords previous builds - the importance of keeping inter actives within the space to add to user experience.
WELCOME TO DETROIT
SPACIAL INSPIRATION
Clean, Linear and layered. The concept when designing the space was to translate the Lincoln brand into a 3D space that brought out the true essence of Lincoln. Linear graphics and layered walls helped achieve the desired look & feel when it came to the space. A focus on brand colors and texture were also thoughtfully put into the space.
NAIAS 2016 PRESS EVENT
